It might seem like email marketing should be a thing of the past – after all, we all get so many emails every day.
But in reality, it’s the most effective way to grow a base of supporters and communicate with them. And it comes with a return on investment of 4,200 percent. (Yep! You read that correctly!)
To maximize fundraising and advocacy efforts, you should absolutely have an email marketing strategy. But if you’re a startup, how do you build an email list for your nonprofit?
Email is a great way to stay in touch with people who want to hear from you – you know because they signed up! It’s low-cost, timely, and your message can change quickly if it needs to. To take advantage of this option, building your nonprofit email list will need to be a top priority.
Think of all the places you ask supporters to take action, both online and off. Where can you sneak in an option to sign up for your email list?
This automated series of emails for new subscribers is a chance for you to set expectations around frequency and content, make your value-add clear, and let supporters know what your organization is all about.
Resist the temptation to make it a fundraising ask, though – save that for later!
You might be tempted to buy an email list for your nonprofit, but that’s a surefire way to end up in the dreaded spam folder!
And the more that happens, the more it will continue to happen. Your email provider will note how often subscribers are marking your messages as spam or sending them straight to the trash. You’ll be less likely to make it safely through to their inbox in the future, as a result.
Understanding how to stay compliant with the CAN-SPAM Act is an important part of any successful email marketing strategy. It will help keep your subscribers happy and make sure your messages are safely delivered.
There’s so much more to building an email list for your nonprofit! Get access to the extended version of this article and lots of other great resources by joining THE LAUNCHPAD – the Center for Nonprofit Advancement’s membership program brings regular tips, tricks, and best practices to nonprofit leaders across the country. Join us today!